Tuesday, December 18, 2012

December, 1965: A Charlie Brown Christimas Debuts on CBS

A Charlie Brown Christmas was the first prime-time animated TV special based on the comic strip Peanuts, by Charles M. Schulz. It was produced and directed by former Disney, Warner Bros. and UPA animator Bill MelĂ©ndez, who also supplied the voice for the character of Snoopy. The special aired on CBS from its debut in 1965 through 2000, and has aired on ABC every year since 2001. For many years it aired only once annually, but now is telecast at least twice during the Christmas season as well as airing on the ABC Family cable channel. The special has been honored with both an Emmy and Peabody award and has spawned 43 spinoffs with Charlie Brown visiting most if not all of American holidays and traditions.   
Ironically, the story of the Peanuts gang's search for the true meaning of Christmas was originally sponsored by Coca-Cola, the company that exploited Christmas to sell its soda pop with their famous Santa Clause Drinking a Coke ad in the late 1930's. The animated story of Charlie Brown's search for the perfect Christmas tree has undergone various edits and revisions from its original cut, deleting product placement ads which were positioned strategically throughout the program. 

Another interesting side story is how Bill Melendez, the producer of the special, started as an animator for Walt Disney in the late 1930's. After a bitter labor strike in the early 1940's, Melendez was let go and his credit was deleted from the films he worked on along with those of other striking animators. In the early 21st Century, however, The Walt Disney Company (now the parent company of the ABC Television Network) bought the exclusive rights to all of the Charlie Brown Holiday Specials in a multi-million dollar acquisition, and now the specials delight children and adults annually on ABC cable, broadcast affiliates and streaming services.



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